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Research papers

Application of traditional pricing research methods

This paper seeks to show, by means of a recent case study, a relatively new field where traditional research methods were applied. We will demonstrate how the data obtained by the effective use of a fairly standard research method was used as hard...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Authors: David McCallum, Mungo Gilchrist
June 15, 1997
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Citation

McCallum and Gilchrist (1997a, June 15). Application of traditional pricing research methods. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/application-of-traditional-pricing-research-methods